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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Press Releases

The Ultimate Off-Road Gift Guide for 2025

View 24th November 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…


LOEB FrayMédia Motorsport-RZR Factory Racing unveils its lineup for the 2026 Dakar Rally

View 13th November 2025

Five crews, two generations of Polaris, a new stage in its development and a reinforced ambition with Polaris RZR Racing With two consecutive Dakar Rally victories in the SSV category with Polaris RZR, the LOEB FrayMédia Motorsport team will compete in January 2026 with an expanded roster and two generations of Polaris vehicles. This top-tier lineup—five crews, renowned champions, and a new development SSV—confirms the team’s growing strength on the global rally-raid stage. A GROWING…


Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

View 23rd October 2025

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…


Celebrating 40 Years of Polaris ATVs

View 22nd October 2025

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…


Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

View 15th October 2025

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…


Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

View 30th September 2025

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…


Polaris Government and Defense Awarded NSPA Framework Contract for MRZR D Tactical Off-Road Vehicles

A Polaris MRZR D light tactical vehicle aboard an aircraft carrier.
View 15th September 2025

Polaris Government and Defence, a division of Polaris Inc. (NYSE: PII), has been awarded a two-year framework contract by the NATO Support and Procurement Agency (NSPA) for the supply of MRZR D light tactical vehicles valued at hundreds of millions USD. Contract options could extend the agreement up to five years, enabling NATO members and partner nations to acquire the MRZR D to enhance mobility and mission readiness across a range of operational environments. This…


Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

View 30th July 2025

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…


RANGER Stories: Keeping the mountains moving in Saalbach Hinterglemm, Austria

View 27th March 2025

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…


RANGER Stories: Driving Change in Agriculture with Hectar Pilot Farm in France

View 12th February 2025

Polaris Off Road continues its Ranger Stories video series in a new light with its Ranger Stories: Driving Change initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change alongside the Polaris…


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2025 Polaris Off-Road Vehicles